How to Use Click Bait to Grow your Human Design Business

Aimee has a different approach to selling her reports in that she’s building her email list through click bait and paid lead magnets.

Yes, she has low priced reports and there is a marketing strategy behind it. That’s what we’re unpacking here.

Prefer to listen? Find the entire episode here.

Vickie Dickson: Aimee has a fascinating background. She spent 20 years in corporate, doing everything from real estate to investment to marketing. She also has tons of healing modalities in her toolbox, which many of us as Human Design practitioners can relate to. After moving 39 times, she has now landed in Seattle. Aimee is a 3/5 Generator, and we’re going to dive into how she’s leveraging her Human Design to create passive income.

Vickie Dickson: It’s great to have you here. Can you tell us how long you’ve been with Bodygraph Chart and how it’s changed your approach to creating reports?

Aimee Goudas: I’ve been with Bodygraph Chart since early 2022. Before that, I used to create reports manually in Canva, which was so time-consuming. I even tried to build a database using Excel. But when I found Bodygraph Chart, I knew it was a game changer. It automated so much of the process, allowing me to focus more on analyzing charts and doing live readings, which are my favorite parts.

Vickie Dickson: Bodygraph Chart allows practitioners to create personalized Human Design reports for their clients. It’s a huge time-saver and lets you scale your business by creating passive income streams. Aimee, your marketing strategy is unique, especially how you use platforms like TikTok. Can you walk us through your strategy?

Aimee Goudas: Sure! I use TikTok to reach a wider audience. I create casual, engaging content about Human Design, especially the daily transits. I love TikTok because I can just hop on, share my thoughts, and edit them afterward. My strategy is simple: show up as myself and connect with my audience. I use the URL getmyfreechart.com to make it easy for people to get their charts, which brings them to my website and into my email system.

Vickie Dickson: That’s brilliant. You’re essentially using a low-cost, high-value product as a lead magnet. Can you tell us more about the reports you offer and how they fit into your strategy?

Aimee Goudas: Absolutely. I offer a $3.33 report that covers the basics: Type, Strategy, and Authority. This low price point helps people take the first step into Human Design without a big commitment. Once they get the report, they enter my email sequence where I provide more education and resources. I also offer an $11 report with additional details like profile and definition, and a comprehensive $37 deluxe report covering everything in depth. The key is automation; once I set up the content, it runs itself, allowing me to focus on live readings and coaching.

Vickie Dickson: It’s a fantastic approach. You’re not just selling reports; you’re building a relationship with your clients. How do you balance this with your live readings and coaching?

Aimee Goudas: The automation frees up my time to do what I love—live readings and coaching. I find that people who get the reports often come back for a reading because they want a deeper understanding. The reports give them a solid foundation, and the live sessions allow us to dive deeper and apply Human Design to their specific life situations.

Vickie Dickson: That’s a great way to look at it. It’s clear that your strategy is well thought out and client-focused. What advice would you give to other practitioners looking to create passive income with Human Design reports?

Aimee Goudas: Start with understanding your own design and what feels authentic to you. Use tools like Bodygraph Chart to automate and scale your offerings. And don’t be afraid to use low-cost products as a way to build your email list and establish trust. The goal is to provide value and build relationships, not just make a quick sale.

Vickie Dickson: Perfect advice. Thank you so much for sharing your insights, Aimee. Where can our listeners find you?

Aimee Goudas: You can find me at theeaglesmith.com/hub and on all social media platforms as @theeaglesmith. I’m most active on TikTok, where I share daily insights and tips.
Vickie Dickson: Thank you, Aimee.

When you’re ready to create your own Human Design reports and start building a passive income stream, check out Bodygraph Chart. Start your free 21-day free trial to transform your business with passive income streams.