Black Friday Strategies for Your Human Design and Astrology Business in 2024

It’s time to gear up for one of the biggest opportunities in your business this year—Black Friday! In this episode of The Pulse on Human Design, Vickie Dickson dives into how you can capitalize on the frenzy of Black Friday, whether you’re running a Human Design business, offering readings, or selling digital products like reports. Vickie walks us through why Black Friday is crucial, even if you’re just getting started, and offers practical strategies for making the most of this golden sales opportunity.

Why Black Friday Matters for Your Online Business

Black Friday has become a major event, not just in the U.S., but globally. As Vickie explains, even in Canada, where she’s based, Black Friday has become a massive deal, thanks to its U.S. origins. Vickie shared her memories of traveling to the U.S. as a child to experience the Black Friday sales and how the trend has since gained traction in other countries.

“I want you to be capitalizing on this now,” Vickie says,

pointing out that even online businesses like coaching programs, group programs, and digital reports can experience a massive boost in sales during Black Friday.

She emphasized that even if your following is small or your content creation hasn’t been consistent, Black Friday is an opportunity to put your business in front of more people and raise awareness. Whether you’re a seasoned entrepreneur or just starting out, participating in Black Friday is great practice and keeps you top of mind with your audience.

Start Preparing for Black Friday Now

One of Vickie’s top pieces of advice? Don’t wait until the last minute to start talking about your Black Friday offers.

“I know it’s only October, but I want you to start thinking about how you can bring your people on the journey now,” she advises. The online space gets noisier and more competitive every year when it comes to Black Friday deals, so it’s important to start building momentum early.

She suggests engaging with your audience through polls and asking them directly what they’d prefer: “If I were to offer a sale on readings or reports for Black Friday, which would you prefer?” This not only involves your community but gives you valuable feedback on what will resonate most with your audience.

Warm Up Your Audience Before the Big Day

Vickie emphasizes the importance of nurturing your audience in the lead-up to Black Friday. It’s not just about making sales; it’s about priming your community for what’s to come. She explains that people often need multiple “touches” before they’re ready to buy, so the earlier you can start talking about your offer, the better.

“If you just start talking about your offer two days before Black Friday or on Black Friday itself, you’ve lost people. They’ve already decided what they’re going to buy,” Vickie notes.

By starting early, you give potential buyers—especially those with emotional authority in their Human Design—the time they need to process and make decisions.

Creative Black Friday Offer Ideas for Human Design Businesses

If you’re stuck for ideas, don’t worry – Vickie has you covered. Here are some of her suggestions for offers that can help you boost sales on Black Friday:

• Discounted Readings or Reports: Offer a sale on your existing Human Design reports or readings. If you have unfinished reports sitting in the back office, now is the time to finish them and offer them at a special Black Friday price.
• Limited Edition Reports: Create a special, limited-edition report just for Black Friday. This could be a smaller, 10-page report or a comprehensive, 60-page version—whatever feels right for your audience.
• Buy One, Get One Free (BOGO): Whether it’s a two-for-one sale on readings or a “bring a friend” reading offer, BOGO deals are a great way to incentivize customers to book with you.
• Affiliate Product Offers: Don’t overlook affiliate marketing. You can make additional income by promoting affiliate products alongside your own Black Friday offers, whether it’s a microphone for podcasters or a Human Design book.
• Group Coaching Program: If you’ve been thinking about launching a group coaching program or beta testing a new course, Black Friday is the perfect time to offer it at a discounted rate and start building momentum.

Build a Lasting Connection with Your Audience

For those looking to take their Black Friday strategies to the next level, Vickie shared her personal experience with a successful offer called The 12 Days of Christmas. In this offer, she gave clients a mini-reading each day for 12 days, helping her grow her business while deepening her expertise.

“It was early in the game for me, and by the end of that twelve-day period, I had my gates memorized,” she recalls.

This kind of high-engagement offer not only helps you hone your skills but builds lasting relationships with your clients.

Final Thoughts

Black Friday can be a game-changer for your Human Design business, but success lies in preparation. Start talking about your offers now, engage your audience, and make sure your promotions are tailored to what your clients need. Whether you’re offering discounted readings, customized reports, or even affiliate products, the potential to boost your revenue and expand your reach is huge.

So, what are you waiting for? Start planning your Black Friday strategy today, and get ready to make 2024 your most profitable year yet!

AND… we’ve got something special for you! Join this LIVE workshop on October 10th where Vickie will be on deck to walk you through how to market your Black Friday offers NOW.

If you miss the workshop live, you’ll be able to access it here in our Business Mastery Hub with your Bodygraph Chart active membership.

If you’re looking for more ideas or support, join us in the Facebook group where we’ll be brainstorming and sharing strategies to make this Black Friday unforgettable!