The Power of Email Marketing in Your Human Design Business

In the ever-evolving world of digital marketing, email often gets overshadowed by the allure of social media. But what if I told you that email marketing is far from dead and can be a game-changer for your Human Design business?

Whether you’re just starting out or looking to leverage an existing email list, this blog post is
for you.

Prefer the audio version? Listen to the podcast episode here:

Is Email Marketing Dead?

“Email is dead” If you’re guilty of thinking this, I invite you to reconsider.
Here are some eye-opening statistics:

• Email marketing revenue worldwide is projected to reach $17.9 billion by 2027.
• 99% of email users check their inbox every day, with many doing so multiple times. #guilty!
• Email marketing ROI (Return on Investment) stands at a staggering 4200%.
• For every dollar spent on email marketing, you can expect an average return of $40.
• The average open rate for emails is 27%. Compare this to social media. Are 27% of your followers ‘opening’ your social media posts?

These stats make a compelling case for the power of email marketing.

Start Building Your Email List

Choose an Email Provider

With numerous email providers out there, picking the right one can be daunting.
Here are some popular options:

• ConvertKit: User-friendly, visually intuitive, and offers great automation features.
• MailerLite: Another great option with a free tier.
• Mailchimp: Known for charging per email sent, which can be a drawback.
• Flodesk: Visually appealing but might affect deliverability rates and doesn’t allow partial unsubscribes.

If you’re just starting out, look for a provider that offers a free version until you grow your list.

Mindset Shift: From “Only” to “Wow”

It’s common to feel discouraged by a small email list. Shift your mindset from “I only have 100 subscribers” to “I have 100 people who want to hear from me!” Celebrate every subscriber and focus on providing value and your email list will grow.

The Magic of Lead Magnets

A lead magnet is a valuable piece of content offered in exchange for someone’s email address. It’s crucial for growing your email list. Here are some effective lead magnets:

• Human Design Chart: Embed this on your website to attract those interested in Human Design. The Bodygraph Chart system allows you to create charts that match your brand and keep people on your website.
• Free Reports, Ebooks, or PDF Tip Sheets: Create content that aligns with your niche. You can do this in Bodygraph Chart as well! Start your free trial here.

Using BodyGraph Chart software makes creating and embedding these lead magnets simple and straightforward. If you don’t have a website, please don’t worry. You can build one from a template (that looks professional) in our software too.

Creating a Welcome Sequence

Once someone joins your email list, welcome them with a nurture sequence – a series of emails that introduce you and your brand. A good sequence typically has 3-5 emails, but if that feels overwhelming, start with just one.

Tips for Your Welcome Sequence:

• Introduce Yourself: Share who you are and what you do.
• Set Expectations: Let them know what kind of content you’ll send and how often.
• Provide Value: Give them something useful to build trust.

If you need a simple guide, check out our YouTube session on crafting a basic welcome sequence.

Building Relationships: Your Email List is THE place to Build Relationships!

Think of your email list as the kitchen of your business. Just like how people gather in the kitchen at a party, your email list is where the real connections happen. Nurture these relationships consistently:

• Communicate Regularly: Don’t just email when you have something to sell.
• Provide Value: Share insights, tips, and stories that matter to your audience.
• Engage: Encourage replies and interaction to build a community.

Remember, email marketing boasts a 4000% ROI compared to social media’s 28%. The potential for growth and engagement is immense if you treat your subscribers like the valued members of your business they are.

Email marketing is not just alive; it’s thriving. By choosing the right email provider, creating compelling lead magnets, and nurturing your subscribers, you can build a robust email list that drives significant results for your Human Design business.

Are you ready to start or enhance your email marketing journey?
Bodygraph Chart software helps you to automate this so that you don’t burn yourself out!

Start your free trial here.

Resources Mentioned:

• YouTube Video on Basic Welcome Sequence
• Episode 61 of Unjaded: Create the Perfect Lead Magnet

Make email marketing work for your Human Design business.
A year from now, you’ll be so glad you started today!