How to Confidently Price Your Offers

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Understanding the Angst Around Pricing

Let’s start with where this angst around pricing lives in your body. This is not something that’s only going on in your head. I’d like to invite you to start to notice your visceral experience when you’re trying to price an offer, be it a report, a reading, or a coaching package.This is the real deconditioning work in Human Design – to work through letting that stuff move through you so that you can actually price your offers well.

In the Human Design space, we often jump to the undefined will center when we talk about undervaluing ourselves. Raise your hand if you thought, “That’s my undefined will.” But here’s the thing: I have a completely open will center, and I rarely have a problem pricing my offers. Why? It’s not because I’m magical; it’s because I’ve trained myself to price my offers well, and I have 15 years in the retail space where pricing was my life.

Pricing Strategies and Market Research

One of the key lessons from my retail experience is pricing for what the market will bear. I know that might sound greedy, but it’s something to consider. If you’re participating in a global economy, you need to price your offers based on the online market, not just your local economy. Start by observing what others are charging for similar products. Not so you can undercut them, but to understand the range and position your offer appropriately.

Counter-Intuitive Pricing Tricks

When your offer isn’t selling, your first instinct might be to drop the price. But here’s a counter-intuitive trick: try raising the price instead. Sometimes, when we discount things or sell them too cheaply, people assume there’s no value in them. Higher prices can often be associated with higher value. You don’t want your offers sitting on a virtual shelf collecting dust because no one understands how valuable they are.

reating and Pricing Digital Products

Now, let’s talk about creating and pricing digital products, like Human Design reports. Focus on the transformation you’re offering, not the size of the report. Sometimes, a smaller report that provides clear, actionable steps is more valuable than a lengthy one. The transformation is the value. What change are you facilitating for your client? That’s what they are willing to pay for.

Launching Courses and Programs

Thinking about launching a course or a group program? The worst thing you can do is create the entire course before selling it. Instead, try selling the course before you create it. This approach allows you to gather feedback and ensure you’re creating something your audience actually wants. Start with a beta launch at a lower price, gather testimonials, and then confidently launch at a higher price.

Adjusting Prices Based on Sales Trends

Here’s a fun tip: once you’ve made three easy sales in a row, it’s time to raise your price. This rule of thumb helps you keep up with the value you’re providing and ensures you’re not underselling yourself. If your readings or products are selling too easily, increase the price and run a short campaign to inform your audience about the upcoming price hike. You’ll likely see a surge in sales as people try to take advantage of the current pricing.

Yes, pricing is a mindset issue, but it also lives in your body. Challenge yourself to charge the price that feels a little uncomfortable. Push yourself to stand in your value. And remember, you are participating in a global economy, so price your offers accordingly.

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